Сталин - он как...

Aim

To work out and realize social campaign for Russian Public Association of Unlawful Political Repressions Victims to tell about Stalin and the Great Terror events using a plain-for-youth language to provoke a rough wave of discussions of Stalin's political repressions in the society

Idea

Series of viral social prints "Stalin was like..."The aim of each print is to draw attention of audience to the topic by comparing Stalin with one of the well-known brands (word play method) and to provide a definite historical fact of the Great Terror according to this comparisonDuration: 1 week (2 July 2012-8 July 2012)Level 1. An online campaign started on the 2nd of July 2012 - on the day of the 75th anniversary of the Great Terror beginning. Starting media that initially published this project was a Facebook-group of a well-known Moscow Magazine "Big City"Level 2. Several hours later the second part of the campaign was launched: web pages of the well-known editions, such as Snob and "Big city", published special editorial projects devoted to the creation of prints and reflection of opinions of popular social and political figures on the project itself

See results in this presentation:

http://www.slideshare.net/laboraofficial/stalin-was-like-by-ilya-tekhlikidi-y...

More about "Stalin was like" at:

http://rt.com/news/stalin-like-facebook-campaign-245/

http://redhotrussia.com/stalin-memes-russian-internet/

http://unclutteredwhitespaces.com/2012/07/ad-campaign-relates-stalin-to-socia...

http://blogcritics.org/politics/article/joseph-stalin-meets-social-media-russia/